Business Development Workshop
Sometimes it’s tough to define the boundaries and engaging a service provider can often feel like a hole that you pour money in to. What constitutes completion? When is the meter running, when is it not?
Here’s a starter for 10, a three-day workshop with the stakeholders in your business, typically comprising:
First seek to understand
We both need to understand how you got to where you are today and where you want to get to.
We both need to understand your customers, why they buy your product or service rather than a competitor. We need to understand what your customers have in common.
We both need to understand the processes you go through to gain new customers, to interact with existing customers and how you sack unwanted ones.
Then seek to be understood
An open, strategic discussion to establish realistic strategies for growth for your business.
Research, recommend, report
The workshop end with a report setting out the recommendations for growth based on market research, competitor analysis, the customer paradigm, and the resources available to your business.
