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I recommend the following books that have inspired me to business success:
Seth speaks about the ‘permission marketing‘ process, a fantastic, structured understanding of what happens during a customer’s decision making process and how you can leverage it to beat your competitors.
Personally, I have the audio so I can listen in the car to make good use of travelling time.
According to Seth, permission marketing works best on the Internet because the medium eliminates costs such as envelopes, printing and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer’s problem and getting permission to follow up with e-mail
Return on Customer reveals the critical importance of measuring customers’ long-term profitability, productivity and loyalty. Identifies the specific products, add-ons and services that you can use to increase the size and value of your customer base. Based on a blend of theory and practice, it offers a genuine new way to make customer retention and value part of your core competitive advantage.
About the Authors
Don Peppers and Martha Rogers, Ph.D., are world-renowned experts on customer-based business strategies. They were individually named to Accenture’s global list of “Top 100 business intellectuals” for two consecutive years
Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity; principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE has been the key to the success of legions of business leaders and individuals the world over.
