We don’t care about your experience - Jan 08
AdWords Limits
Recently, a number of AdWords campaigns I’m working with have been sailing very close to the limits of what Google will permit in a single AdWords account.
Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms that will build a strong click through rate, a lower cost per click and help you beat your competitors with a stick.
Find out about the limits, and what you can do about them.
We don’t care about your experience.
In a recent guest post, Media Relations guru and student of my AdWords coaching programme, Tony Garner explains how the words on your site are as important as how it looks:
We live in an exciting age. In some ways it has never been easier to communicate with people and a lot of that is thanks to this T’interweb thingy. Blogs, websites and e-shots are cheap and relatively easy to set up, even for techno-numpties like me.
But therein lies one of the problems - how, amid this plethora of words and images can you stand out and get your voice heard?
Websites are funny beasts. One of the common traps businesses fall into when they commission a site is to concentrate exclusively on how it looks NOT what it says. Flash images, break beat sounds and pictures of the chairman’s cat are all well and good but somewhere along the line the fundamental purpose of having a web presence appears to have got lost.
Location targeting: What you should know (and how to use it to your advantage).
If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or can’t sell to everyone, everywhere?
If you’re selling a book, a CD, a set of golf clubs or some consumer product online, you might want to advertise everywhere. But in one campaign? Perhaps not. And if your service or product is most often supplied in person - let’s say hairdressing, construction, car repairs, plumbing, new or used cars, houses - whatever, you’d be well advised to target people local to you, particularly with a smaller budget.
